Mariya Nurislamova is very best called the co-founder and CEO of Scentbird, the favored membership support billed since the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-buyer attractiveness brand name, and Drift, a scent-centered motor vehicle accent line.
Nonetheless, by evening she transforms into a spiritual Instructor, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is certainly Mariya,” that has amassed over 102,000 subscribers and attributes a lot more than one,two hundred videos. Her spiritual messages blend guided meditations, Vitality channeling, and cosmic philosophy, attracting a big and engaged audience.
Electronic Existence & Content
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Centered on chakras, Electricity portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open, particular interactions the place she addresses viewers’ deepest concerns.
Quick-form clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers across platforms.
Her cross-System arrive at helps make her a notable voice in the trendy spirituality arena.
Entrepreneurial Journey
Although her spiritual identification thrives on-line, her founder persona is rooted in tangible organization achievements:
Scentbird (2014–present): A subscription product offering about 800 fragrance selections to ~700,000 subscribers during the U.S. and Canada, backed by YC and increasing more than $25 million in venture funding.
Deck of Scarlet: A magnificence membership palette introduced in 2018–19, collaborating with leading influencers to offer curated makeup kits beneath $thirty each individual two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance solutions to motor vehicles.
Her entrepreneurial rise has been extensively covered by business retailers for example Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Switch in 2018
In 2018, Mariya professional what she describes for a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Shortly following, she launched her spirituality-targeted material across YouTube, Instagram, and TikTok.
Given that then, her content material has delved into:
Residing in “the Matrix”, a simulated reality framework.
Healing by using Electricity, like promises like self-healing most cancers or AIDS and processing miscarriage being a karmic option.
Interstellar beings and ancestral karmic trauma—which includes associations of black hair or crooked enamel with further spiritual this means.
These substantial-assertion beliefs at some point collided along with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual information started to conflict along with her company impression. The Business enterprise of Trend documented on subscribers, influencers, and in some cases interior mirrored brands raising alarms right after finding statements about Hitler as a Instructor of “3D planet warfare,” denials of sickness, and crystal divination—all underneath Mariya’s true identify.
Noteworthy critics:
YouTuber Keya’s Globe and Zachary Michael said they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly identified as out her pseudoscientific claims and questioned the caliber of Scentbird’s services.
Despite the backlash, Mariya insists she keeps her identities distinctive and stands by her spiritual mission, unbowed by pressure to eliminate written content .
Strengths & Strategic Deserves
1. Genuine Dual Persona
Mariya’s combination of tech entrepreneurship and spiritual educating is unusual amid her friends. It provides:
An authentic personalized brand name that resonates with consumers looking for further connections.
Diversified profits streams across retreat activities ($one,111 to $125,000) and personal channeling sessions.
2. Scale & Influence
Company growth: Scentbird stories 45–50% YoY growth due to the fact 2022, profitability considering the fact that 2019, with mariya nurislamova scentbird yearly revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners many Many sights for each video clip, developing viral cultural presence.
3. Faithful Neighborhood
More than 1,two hundred video clips and steady uploads have created a cult-like next of seekers open to her energy-dependent and mystical offerings.
Emerging Risks & Identification Issues
Manufacturer Track record Chance
Buyers, employees, and prospects may well view Mariya’s metaphysical promises as off-putting, potentially eroding model rely on.
Articles Moderation & Liability
Daring statements in overall health and spirituality might invite social-System warnings, regulatory scrutiny, or debates over ethical accountability in impact.
Stakeholder Confusion
Regardless of her assurances, investors stay mostly unaware of her spiritual id. Any perceived misalignment could pressure stakeholder assurance.
Route Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and organization worlds extra efficiently—maintaining spiritual material on different platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness factors into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal material with evidenced-dependent guidance, she could increase her base while minimizing alienation.
Closing Feelings
Mariya Nurislamova stands in a scarce intersection—where venture‑grade entrepreneurship fulfills spiritual authority. She has created a scalable, financially rewarding company empire, although capturing the imaginations of digital-age spiritual seekers.
However this really duality is her greatest asset and largest problem. The mystic plus the CEO co-exist in one individual, producing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will outline her potential legacy.
Will Scentbird continue being a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will one particular eclipse one other?
This resonates being a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity wander a wonderful line.
In a nutshell, Mariya Nurislamova is not any standard CEO. She's a visionary entrepreneur, a channel for spiritual messages, and also a cultural determine navigating the messy overlap of enterprise and belief. Her subsequent moves could chart new territory—not simply in fragrance, but in how organization leaders form their identities in the electronic spiritual age.